Why we built Lychee

Every one of us has stood at a counter holding three foundations that were all slightly wrong. The shade names never meant anything, the swatches on our wrists never matched our faces, and the reviews were written by people who did not look like us.

Lychee started as a spreadsheet. We logged our undertones, our depths, and the products that finally worked, and noticed the same brands kept showing up for people with the same profile. That pattern is the whole idea: build a profile once, and let it do the searching.

We are in beta now, onboarding testers in small groups so we can listen closely. If that sounds like you, the signup is one email away.

Two Lychee founders seated together

A note from the team.

As a diverse group of women, we understand the difficulty of finding the right products all too well. Whether you're being served undisclosed ads on tik tok, or have spent hours at Sephora swatching, you too have probably never been able to lock down the right makeup for you.

Our mission is simple - we aspire to make the product buying journey personalized to you. Our dream? You never having to swatch 80 foundations to find the right one again.

Meet the team