Finding the right products is a universal challenge.
We created the solution
Beauty starts with you
Tell us a little about yourself, from your skin tone and undertone to the details that make you unique.
You can also share your shopping preferences, ingredient sensitivities, and allergies to help us make your recommendations even more personal.
Fragrance
Parabens
Sulfates
Alcohol
Essential oils
Silicones
Retinoids
Nickel
We automatically tune your feed
Looking for a dewy foundation or the perfect blush for your skin tone? We've got you.
Your Lychee feed is personalized to your skin tone, undertone, and preferences, with fresh recommendations that evolve as you discover what you love.
Meet your match with Lychee
Not all matches are created equal. With Lychee, you can see exactly how well a product aligns with your unique beauty profile.
From shade compatibility to personal preferences, every product comes with a tailored match score, giving you the confidence to find your perfect fit.
Find your community
The best part? Your friends can join in, too.
Browse the products they recommend, read their reviews, and discover looks created by people who share your skin profile.
I love this blush! It's the perfect terracotta for the summer.
Sam K.
No ads
No influencers
Indie-oriented
A note from the team
How many products have you bought that ended up in the back of a drawer? How many times have you trusted a sponsored post, only to find the product was never going to work for you? How many times have you loved a shade under Sephora or Ulta lighting, then gotten home and hated it?
For us, the answer was “way too many.” Between the five of us, we have different skin tones, skin types, budgets, and beauty routines, but we all had the same problem. We were tired of researching for hours only to end up guessing, or counting on pure luck to find something that actually worked.
Technology has changed how we shop for almost everything, yet somehow finding the right shades got left behind. Whether it’s blush, lipstick, eyeshadow, or foundation, matching it to your skin shouldn’t still come down to guesswork. So we built something to change that.
Our mission is simple: make finding makeup as personal as you are, with recommendations for exactly what you need.
Our dream? That the next shade you buy is the right one.
Meet the team
Meet Neha
Co-Founder
I've always loved creating things, whether that's through technology, music, or beauty. I studied Computer Science at Purdue and started my career as an engineer at Microsoft before helping build and scale products at three early-stage startups, both as a founding engineer and a founding product manager.
During my time as a music artist, I had the chance to work with some incredible makeup artists and beauty industry professionals, which gave me a whole new appreciation for the artistry and creativity behind makeup. With Lychee, I finally get to put everything I've learned into building something I genuinely care about, helping more people feel seen, included, and confident in their own beauty.
Favorite product
Makeup For Ever Artist Color Pencil Longwear Lip Liner
Meet Ria
Co-Founder
I've spent years in the client tech space, ranging from product management at Microsoft to owning marquee clients at a top fintech startup. I have a background in Computer Science from Georgia Tech and also worked in South Korea for two years, which really inspired my love for personal beauty. Along the way I've built a network of influencers, founders, mentors, and people with a passion for inclusivity. With Lychee, I get to build for the beauty community I have always loved.
Favorite product
Rhode Pocket Blush in Sleepy Girl
Meet Swechha
Founding Engineer
I'm a Software Engineer at Microsoft with a Master's in Computer Engineering and a Bachelor's in Computer Science from Iowa State. Before Lychee, I created a hands-on cybersecurity training platform for security engineers. I care about building things that are secure and thoughtful, and I'm excited to bring that to how people find their makeup.
Favorite product
MAC Ruby Woo
Meet Sami
Founding Engineer
I like building things that make hard things feel easy. As a Software Engineer at Microsoft with a Master's in Computer Science from USC, I've spent over seven years working on user-facing products and real-time systems. Lychee brings together the kind of engineering I love most: solving difficult problems to make someone's day a little easier.
Favorite product
Glossier Boy Brow
Meet Samiksha
Marketing and Creative Lead
I'm a Creative Strategist, designer, and marketer with years of experience in building brands from scratch, scaling creator partnerships, and creative marketing solutions. Working on Lychee makes me excited to build inclusive products that make makeup feel exciting again!
Favorite product
anything Tower 28
Curious? Let's fill you in…
Lychee is a personalized beauty discovery app that helps you find products made for you. Create your skin profile once, and we'll tailor your feed and show you how well each product matches your unique skin tone and undertone, so you can stop swatching and start finding.
Your skin profile is what makes Lychee uniquely yours. With just a few details about your skin tone, undertone, and depth, we can start finding your matches. Add your shopping preferences or ingredients you'd like to avoid whenever you want, and we'll use those details to make your recommendations even more personal.
Think of it as your personal match percentage. Every product gets a score based on how well its shades, formula, and ingredients align with your unique skin profile. The higher the score, the better the potential match for you.
We're currently welcoming beta testers in small groups! Join our waitlist, and we'll let you know as soon as it's your turn to experience Lychee. You'll also be the first to know when we officially launch.
Absolutely! Lychee is completely free to use, from discovering new products to finding your perfect match.
Your privacy matters to us. We use the information you share to personalize your Lychee experience and help you discover products that are right for you. We never sell your personal data, and you're in control of what you choose to share with others. For more details, check out our Privacy Policy.